lo que se piensa entre proyecto y proyecto...


We can make things beautiful · Jun 18, 07:23 AM

Yesterday I was listening to the Lunar Design podcast Expressions
Behold beauty, two things caught my attention.

The first one was the exploration that Lunar did based on the latest book of Don Norman’s Emotional Design, where explains how design can make us stop and think, stop and act, and stop and behold.

(specially I like the idea that a company like Lunar has this kind of time to experiment with projects that at the end of the line will help them get more clients, or simple comunicate what they do)

The other thing besides thinking that the end result is beautiful or not is how graphic designer maven Becky Browns presented her work at at San Francisco’s Pecha Kucha Night.

The way she tells the story of “Clive” and how her narrative led us around to finally communicate her point. Excellent storytelling!!!

But take a look by yourself

Think, Behold and Act: Clive from lunar on Vimeo.

Book Emotional Design: Why We Love (or Hate) Everyday Things (Paperback) by Donald A. Norman

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